电子商务是一种基于互联网的全新商务模式。它具有速度快、跨时空、跨领域、开放性的持征。能有效提高商品流通乃至经济活动的效率和质量：电子商务的出现,必将对传统商务进行一次根本性的革新．营销和管理模式也将发生根本的改变。人们利用电子手段进行商业、贸易等活动,是商务活动的电子化、网络化和数字化。它的产生和迅速发展对市场营销产生了深刻而重要的影响。正确认识这些影响，对于企业适应新环境，更好的细分市场采用先进的营销手段和方法、满足消费需求具有重要的意义。
关键词： 电子商务/市场营销/营销

E-commerce is a new Internet-based business model. It has speed, across time and space, cross-cutting, open the hold sign. Can effectively improve the circulation of commodities as well as the efficiency and quality of economic activity: the emergence of e-commerce, traditional business is bound to carry out a fundamental innovation. Marketing and management model will undergo fundamental changes. It means the use of electronic commerce, trade and other activities, is the electronic business, networking and digital. It is the emergence and rapid development of the marketing has had a profound and important impact. A correct understanding of these effects, for enterprises to adapt to the new environment, and better market segments using advanced marketing tools and techniques to meet consumer demand is of great significance.
Key words: E-commerce / Marketing / Marketing